[ CASE STUDY ]Poppies
Bringing consistency to a growing national brand
Poppies is a national cleaning company, operating through a network of franchisees and delivering both domestic and commercial services across the UK.
As the business grew, so did the challenge of maintaining a consistent and recognisable brand across multiple locations and touchpoints.
The issue wasn’t the service. It was consistency.
The situation
Poppies had a clear vision for its business and a strong understanding of its target audience. However, its marketing and brand communications were becoming fragmented.
Different materials, different messages and varying levels of quality made it difficult to present a unified and professional image.
This created a gap between:
the quality of the service delivered
and how the brand was perceived
In a franchise model, this becomes a multiplier.
Inconsistency in one area affects the whole brand.
The shift in approach
We focused on creating a clear and consistent brand system that could be applied across the entire network.
The aim was to ensure that wherever Poppies appeared, it felt like the same business.
This meant:
simplifying the visual approach
creating a consistent style across all materials
ensuring messaging aligned with the company’s core values
The focus was not on reinventing the brand.
It was on making it work properly at scale.
What we delivered
A cohesive visual style applied across marketing materials
A suite of adverts designed around real customer needs
Franchise-focused materials, including brochures and welcome packs
Supporting communications to help promote services during key periods
Everything was designed to be clear, usable and consistent across the network.
The impact
With a more structured and consistent approach, the brand became stronger and more recognisable.
Improved consistency across franchise locations
Clearer communication of services and benefits
A more professional and unified brand presence
More importantly:
The business could present itself with confidence, knowing that every touchpoint reflected the same level of quality.
Client perspective
“Working with Bespoke Brands over a period of time has been a delight. Every piece of work has been creative and well crafted… they have effectively created a new house style for us.”
