[ CASE STUDY ]Lea Hough Chartered Surveyors
From a steady growth to sustained market leadership
Lea Hough is an established firm of Chartered Surveyors operating across Lancashire and Cumbria. With a strong reputation built over decades, the business was growing, but like many professional service firms, much of that growth was driven by referrals rather than a structured digital presence.
The risk wasn’t capability. It was visibility.
The situation
When we first started working with Lea Hough, their marketing activity was fragmented. Over time, we supported various materials, but the real opportunity sat in their digital presence.
Their website needed to do more than exist.
It needed to become a growth engine.
In a competitive market, where buyers increasingly search online for trusted expertise, Lea Hough needed to ensure they were not just credible, but visible at the exact moment potential clients were looking.
The shift in approach
Rather than treating the website as a design project, we approached it as a long-term commercial asset.
This meant:
Structuring the site around how clients actually search for services
Positioning Lea Hough clearly across key service areas
Building a platform that could support ongoing SEO and content development
Ensuring the site would scale with the business over time
The focus wasn’t just on how it looked.
It was on how it performed.
What we delivered
A fully redesigned website built around user intent and service clarity
A structure designed to support long-term search visibility
Ongoing SEO strategy, including keyword targeting and content development
Supporting marketing materials to reinforce credibility across different sectors
Importantly, this wasn’t a one-off project.
It became an ongoing partnership focused on sustained growth.
The impact
The website is now central to Lea Hough’s marketing and business development.
#1 rankings in the UK for 34 keywords
Top 10 rankings for 89 keywords in a highly competitive market
100%+ increase in website traffic over two years
More importantly, the business has seen:
Increased inbound enquiries
A stronger market profile
Greater confidence in how they present themselves to prospective clients
The website doesn’t just represent the business. It actively drives it forward.
Client perspective
“Throughout this time, Bespoke have provided excellent service year after year… our website has improved massively, which has led to increased business and a much-improved profile.”
