[ CASE STUDY ]Hadlow Edwards
Repositioning a respected firm for its next stage of growth
Hadlow Edwards is a well-established financial advisory firm based in Wrexham, with a strong reputation built over years of client relationships and referrals.
While the business was performing well, its brand no longer reflected the level of expertise, experience and ambition within the firm.
The issue wasn’t credibility. It was how that credibility was being presented.
The situation
Hadlow Edwards had grown steadily through word of mouth, supported by a loyal client base. However, their existing brand and digital presence did not support their ambition to reach new audiences.
They recognised that:
their brand felt dated
their website was not attracting new enquiries
they were overly reliant on referrals
They were ready to move forward, but their brand was holding them in place.
The shift in approach
We worked with Hadlow Edwards to reposition the firm so it could appeal to a broader and more future-focused audience.
This meant:
modernising the brand while retaining credibility
creating a clearer and more confident identity
developing a platform that could attract new clients, not just rely on existing ones
The focus was not on change for the sake of it.
It was about aligning perception with reality.
What we delivered
A full rebrand to reflect the firm’s experience and direction
A modern visual identity designed to appeal to a wider demographic
A website that positioned the business more clearly and professionally
Supporting marketing materials to reinforce consistency
The result was a brand that felt current, confident and aligned with the firm’s ambitions.
The impact
With a stronger and more relevant brand in place, Hadlow Edwards was able to move beyond reliance on referrals.
Improved ability to attract new clients
A more professional and credible presence online
Increased confidence in how the business presents itself
More importantly:
The firm now has a brand that supports its future growth, rather than holding it back.
Client perspective
“Neil & Lance have been fantastic in creating our new brand. They were professional at every step and their expertise shone through.
I wouldn’t hesitate to recommend them to anyone.”
