[ CASE STUDY ]Murton & Co
From steady progress to a more defined market position
Murton & Co is an energy consultancy, helping organisations improve efficiency, reduce costs and meet increasingly complex compliance requirements.
When we first engaged with the business, they had built a solid reputation and a loyal client base. However, their brand and marketing did not reflect the level of expertise they delivered.
In their own words, they were “just rumbling along”.
The issue wasn’t the service. It was how the business was positioned.
The situation
Murton & Co had strong technical knowledge and delivered real value to their clients, but this was not being communicated clearly or consistently.
Their messaging lacked focus.
Their brand lacked distinction.
This made it harder to:
stand out in a competitive market
communicate the value of their services
move beyond steady, referral-led growth
The business was capable of more.
The brand was not supporting that ambition.
The shift in approach
We worked with Murton & Co to clarify how the business should be understood and remembered.
The focus was on simplifying complex services into clear, relatable ideas that would resonate with their audience.
This included:
defining a clearer position in the market
creating messaging that was easier to understand and recall
introducing more distinctive and memorable communication
The aim was not just to look more professional.
It was to make the business easier to understand and more difficult to ignore.
What we delivered
A refined brand identity to better reflect the quality of the business
Clearer messaging to simplify and strengthen communication
Campaign concepts designed to make complex services more accessible
Ongoing strategic and creative support
This provided a platform for more consistent and effective marketing.
The impact
With greater clarity and a more distinctive presence, the business was able to engage its audience more effectively.
Increased engagement with marketing campaigns
Improved recognition and recall
Greater confidence in targeting larger and more complex opportunities
More importantly:
The business moved from blending in
to being more clearly recognised for the value it delivers.
Client perspective
“Using ‘The Three Little Pigs’ was an absolutely genius idea… we’ve had some really good responses on the back of that campaign.
Working with Bespoke Brands has really been great; we’re excited to see what else we can do together.”
