[ CASE STUDY ]Where The Heart Is
Turning creative talent into a brand ready for commercial opporunity
Where The Heart Is is a creative venture built around original artwork, capturing local landmarks and transforming them into products for retail.
The creative work was strong. The opportunity was clear.
The challenge was turning that into a brand that could stand up commercially.
The situation
Dave had a clear vision and a distinctive style, but like many creative-led businesses, the work existed without a defined brand structure around it.
This created a risk.
Without a cohesive identity:
the work could be seen as personal rather than professional
the business would struggle to appeal to retail buyers
scaling beyond small, local sales would be difficult
The talent was there.
But it needed to be positioned correctly.
The shift in approach
We focused on bridging the gap between creative expression and commercial brand.
The aim was to create a brand that:
supported the artwork without overpowering it
felt consistent and recognisable across products and platforms
met the expectations of retail environments
This meant translating something personal into something scalable.
What we delivered
A refined brand identity designed to complement the artwork
A considered colour palette and typography system
Brand guidelines to ensure consistency across packaging and marketing
A framework that could support retail presentation and future growth
Everything was designed to elevate perception while protecting the integrity of the work.
The impact
With a clear and cohesive brand in place, the business was able to present itself more professionally and confidently.
Improved credibility with retail buyers
A stronger and more recognisable brand presence
A platform that supports expansion into new channels
More importantly:
The work is now supported by a brand that allows it to be taken seriously in a commercial context.
Client perspective
“They not only understood the brief and my aspirations, but added so much more in terms of creativity, strategy and marketing ideas.
They really have got me ‘retail ready’.”
