You’ve probably had the experience, a new logo, campaign, or brand idea lands in front of you, and your first thought is: “Well, yeah. That’s obvious.” But here’s the thing: If it were that obvious, wouldn’t you have done it already?

You’ve seen those Febreze ads? The ones where people have lived with a weird smell for so long they don’t even notice it anymore, but the moment someone else walks in, they look like they’ve been slapped in the face with a damp sock? Well… the same thing happens with logos.

Every branding agency has felt it.
That deep, low rumble in the pit of the stomach.
Something's wrong in the ether.
A client has gone rogue!

You check their socials and, oh no.
There it is.
Comic Sans.
In fluorescent green.
On a logo you lovingly created with surgical precision.

Design is everywhere. From the apps we use daily to the branding that defines our favourite products, good design has the power to shape our world. Yet, despite its undeniable importance, the design industry remains a chaotic free-for-all where anyone with a laptop and a copy of Canva can call themselves a ‘designer.’

Ah, the life of a designer, where creativity meets chaos, and every project is an emotional rollercoaster. Some days, you feel like a design god, turning briefs into branding gold. Other days, you’re questioning your life choices after a client asks you to ‘make it pop’ for the fifteenth time.

Right now, designing graphics has never been easier. Platforms like Canva empower professionals and amateurs, to create everything from social media posts to full-fledged branding assets. But when it comes to legal ownership, things can get complicated.

When building a brand, the design process is a journey of discovery, clarity, and refinement. One of the most effective yet overlooked approaches to this journey is starting with black and white design.

As many of you may have seen this last week, there has been a huge outpouring of anger and outrage towards Jaguar’s new rebrand. Some have gone as far as saying that it is surely the death of a once great brand by trying to pander to a new woke mindset.

In the ever-evolving world of branding, one element often goes overlooked yet holds profound importance, typography.

When you think about it, dogs are much like the brands we engage with daily. They have unique personalities, characteristics, and quirks that set them apart.

While off the peg can be OK in certain circumstances, when you’re trying to make the right impression and reflect yourself in the best possible way, only a tailored approach will do.

We were recently asked about our design process and how we manage to create work that follows the latest trends. To start with, we need to establish what these trends are. There are several ways that trends can influence what we do.

Design is more than just a job title - it's a lifestyle. As a designer, I am constantly thinking about how to make the world a more beautiful and functional place. But what makes me a designer? Here are a few things that I believe set me apart…

A brand is so much more than a logo. And it’s more than just an image or a product. A brand represents established values and genuine strengths and attributes…

Launching a new business or product? Struggling to come up with the right name for it? You're not alone.

A logo is like a house. On its own, it’s just another property. But when it becomes a home, it is so much more.

We were referred to George by an existing client, as he was looking for help in launching his new business venture, Hammer Timed.

We were delighted to be approached and ultimately chosen to create the name and branding for a new pet store opening soon in the South Lakes.