Have You Gone Logo Blind?
You’ve seen those Febreze ads?
The ones where people have lived with a weird smell for so long they don’t even notice it anymore, but the moment someone else walks in, they look like they’ve been slapped in the face with a damp sock?
Well… the same thing happens with logos.
We call it Logo Blindness - when you've lived with your own logo for so long that you’ve stopped realising just how dodgy it actually is.
You might be suffering from logo blindness if:
You think your logo “isn’t that bad” (it is)
You’ve uttered the phrase “it does the job” (it doesn’t)
You physically wince when someone asks for your business card
You say your web address, but immediately follow it up with “it needs updating”
You feel the need to explain your logo before anyone’s even reacted to it
That trusty old DIY design from when you first started. It’s sentimental. Familiar. Slightly warped. Possibly made in PowerPoint or by your friend’s kid who’s doing GCSE Art and is “really good at computers.”
Slowly but surely, you've convinced yourself it's fine.
But the truth is, if your logo’s wearing drop shadows, stretched type, or contains a clip art lightbulb, it’s not fine.
It’s quietly dragging your credibility into the bin, one awkward introduction at a time.
The Good News?
Logo blindness is curable, and the first step is simple: recognition.
Next time you hand over a card, open your website, or glance at your logo, ask yourself:
Would I feel confident showing this to a high-value client?
Does this reflect the quality and professionalism of my work?
Am I proud to put my name next to this, or am I just making do?
You deserve better than a stretched stock icon…
So go on. Take a long, honest look at your logo, and if you suddenly realise you’ve gone logo blind, don’t worry, you’re in good company, and at the very least, now you know.
Remember, you never get a second chance to make a first impression.
Author: Lance Corrigan
Creative designer with a passion for visual communication and brand development, and a vision to make a positive impact on the world through design.
