When it comes to building a successful brand, there’s one rule that trumps all others: consistency. Whether it’s the way your logo is applied, your brand’s tone of voice, or how your company behaves, staying consistent is what builds trust, recognition, and customer loyalty.

Once upon a time, if you didn’t like an advert, you ignored it. Now? Everyone’s offended by everything. Outrage is instant. Backlash is guaranteed. And brands, terrified of saying the wrong thing, end up saying… nothing. Beige branding. Forgettable messages. Safe, bland marketing. But the truth is: standing out means taking risks.

Most business owners can tell you what their equipment is worth, and their building or the balance in the bank. But what is your brand worth? Anyone? And yet, when it comes to long-term success, your brand is likely one of the most valuable things you own, especially if you’ve been in business a while and built up loyal customers, solid word of mouth, and name recognition in your market.

You’ve probably had the experience, a new logo, campaign, or brand idea lands in front of you, and your first thought is: “Well, yeah. That’s obvious.” But here’s the thing: If it were that obvious, wouldn’t you have done it already?

You’ve seen those Febreze ads? The ones where people have lived with a weird smell for so long they don’t even notice it anymore, but the moment someone else walks in, they look like they’ve been slapped in the face with a damp sock? Well… the same thing happens with logos.

Every branding agency has felt it.
That deep, low rumble in the pit of the stomach.
Something's wrong in the ether.
A client has gone rogue!

You check their socials and, oh no.
There it is.
Comic Sans.
In fluorescent green.
On a logo you lovingly created with surgical precision.

Think about the last time you heard the Netflix ta-dum, the McDonald's ba da ba ba ba, or the Intel bong. You probably recognised them instantly, right? That’s the power of sonic branding.

Right now, designing graphics has never been easier. Platforms like Canva empower professionals and amateurs, to create everything from social media posts to full-fledged branding assets. But when it comes to legal ownership, things can get complicated.

When building a brand, the design process is a journey of discovery, clarity, and refinement. One of the most effective yet overlooked approaches to this journey is starting with black and white design.

As many of you may have seen this last week, there has been a huge outpouring of anger and outrage towards Jaguar’s new rebrand. Some have gone as far as saying that it is surely the death of a once great brand by trying to pander to a new woke mindset.

In an era dominated by rapid digital advancements, the question 'is print dead?’ resurfaces time and again, often sparking heated debates among industry professionals, consumers, and enthusiasts alike.

In the ever-evolving world of branding, one element often goes overlooked yet holds profound importance, typography.

While off the peg can be OK in certain circumstances, when you’re trying to make the right impression and reflect yourself in the best possible way, only a tailored approach will do.

So, what actually is branding? Is it a logo? A name? Marketing? A catchy slogan?

Launching a new brand into an ever increasingly competitive world can be daunting…

What do all the best brands have in common? Here’s 5 things they all share…

We were recently asked about our design process and how we manage to create work that follows the latest trends. To start with, we need to establish what these trends are. There are several ways that trends can influence what we do.

A brand is so much more than a logo. And it’s more than just an image or a product. A brand represents established values and genuine strengths and attributes…