Insights

Perspectives on branding, positioning and growth within professional services.

Growth Bespoke Brands Growth Bespoke Brands

Hiring a social media manager won’t fix your marketing

Scroll through job listings right now and it looks like every company is hiring social media managers and content creators. Because somewhere along the line, businesses decided social media is marketing. But it isn’t. Social media is just one channel. One delivery method. One tool.

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Growth Bespoke Brands Growth Bespoke Brands

Why most exhibition stands are a waste of space

You’ve seen it a hundred times before. You walk into an exhibition hall only to be greeted by a sea of sameness: pop-up banners plastered with too much text, a trestle table smack bang in front of them complete with a generic tablecloth that doesn’t match the brand palette, and a sad scattering of brochures, pens and boiled sweets.

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Growth Neil Corrigan Growth Neil Corrigan

Taking the P’s

Conventional marketing plans and strategies tend to focus on the 4 P’s - product, pricing, place and promotion.

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