Hiring a social media manager won’t fix your marketing
Scroll through job listings right now, and it looks like every company is hiring social media managers and content creators.
Because somewhere along the line, businesses decided social media is marketing.
But it isn’t.
Social media is just one channel. One delivery method. One tool.
The real problem is that many businesses are choosing the channel before they’ve figured out the message.
They haven’t clarified:
Who they’re really trying to attract
What makes them different
Why customers should choose them
What problem they solve better than anyone else
So they hire someone to ‘do social’.
More posts. More videos. More content.
But content without clarity is just noise.
Marketing has never been about one medium. It’s about communicating value in the right places, in the right way, to the right people.
Sometimes that’s social media.
Sometimes it’s search.Sometimes it’s email, events, partnerships, PR, or direct outreach.
Good marketing looks at the whole picture first: brand, positioning, offer, customer journey, and then decides which channels make sense.
Social media should amplify a strong business.
It can’t fix a confused one.
Before asking, “What should we post?”
The better question is:
“Why should anyone care?”
Get that right, and every marketing channel works harder.
Author: Lance Corrigan
Creative designer with a passion for visual communication and brand development, and a vision to make a positive impact on the world through design.
