Lance Corrigan, Creative Director at Bespoke Brands, was recently asked a series of questions about how the studio approaches branding and why its process tends to feel slightly different from many creative agencies. It was a good opportunity to reflect on the way Bespoke Brands works and what matters most when helping clients develop their brand.

What the research tells us about who we choose to work with.

In business, we like to believe decisions are rational. We evaluate competence, experience and value. We compare propositions. We choose the strongest option.

Behavioural research suggests something more subtle is happening.

When you're investing in branding, you're not just choosing a colour palette or a logo. You're shaping how people experience your business, understand your values, and remember you.

Every branding agency has felt it.
That deep, low rumble in the pit of the stomach.
Something's wrong in the ether.
A client has gone rogue!

You check their socials and, oh no.
There it is.
Comic Sans.
In fluorescent green.
On a logo you lovingly created with surgical precision.

At the heart of everything we do, you'll find a simple truth: it's about people. It's about the connections we forge, the friendships we build, and most importantly, it's about how we can help those people succeed. We believe that success isn't a solitary pursuit; it's a collaborative journey, and we're honoured to be a part of yours.

Ah, the life of a designer, where creativity meets chaos, and every project is an emotional rollercoaster. Some days, you feel like a design god, turning briefs into branding gold. Other days, you’re questioning your life choices after a client asks you to ‘make it pop’ for the fifteenth time.

At Bespoke, we understand that every business has unique needs and financial considerations. That’s why we offer two flexible payment options for our marketing and design services: Ad Hoc and Retainer.

With budgets shrinking and competition increasing, marketers are under constant pressure to maximise the impact of their campaigns. Even with well-defined strategies, success often hinges on the quality of execution. That’s why working effectively with your design or creative agency is crucial.

We understand more than anyone the pressure to keep work flowing, especially in the current climate. Every email, every phone call, and every potential project represents a lifeline, a chance to keep afloat. And honestly, we hate turning work away. It feels like a betrayal of our hustle, a missed opportunity.

All businesses face the challenge of standing out in a sea of noise. For design and marketing teams, this isn’t just about throwing together a few attractive visuals or catchy slogans. It’s about diving deep beneath the surface to truly understand the unique essence of each client’s business.

In today’s fast-paced digital landscape, effective communication remains one of the most powerful tools businesses have at their disposal.

Communication is more than just exchanging words - it’s about understanding and connecting with others on a deeper level. Whether you're leading a team, negotiating a deal, or simply having a conversation with a friend, effective communication is critical to success.

Planning is essential for getting the best results from limited marketing budgets because it ensures that every effort is focused, efficient, and aligned with the overall goals. Here's why planning is crucial...

Being a full mix marketer can feel as if you have to be a jack of all trades and master of some.

In my experience, marketing and design projects can be a lot like decorating. When painting or papering an interior, failure to prepare surfaces or mask properly can massively impact the quality and end results.

A brand is so much more than a logo. And it’s more than just an image or a product. A brand represents established values and genuine strengths and attributes…

If like me you are follicly challenged, then this may sound like a stupid question. But let’s just imagine we all have a beautiful and strong head of hair (I wish).

South Trafford NHS Primary Care Network self-diagnosed a need to improve its online presence and patient engagement by hiring a specialist web developer and social media marketing agency.