Insights

Perspectives on branding, positioning and growth within professional services.

Brand Bespoke Brands Brand Bespoke Brands

Just my type

In the ever-evolving world of branding, one element often goes overlooked yet holds profound importance, typography.

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Growth Neil Corrigan Growth Neil Corrigan

Taking the P’s

Conventional marketing plans and strategies tend to focus on the 4 P’s - product, pricing, place and promotion.

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Brand Bespoke Brands Brand Bespoke Brands

Bucking the trend

We were recently asked about our design process and how we manage to create work that follows the latest trends. To start with, we need to establish what these trends are. There are several ways that trends can influence what we do.

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Perspective Bespoke Brands Perspective Bespoke Brands

What makes me a designer

Design is more than just a job title - it's a lifestyle. As a designer, I am constantly thinking about how to make the world a more beautiful and functional place. But what makes me a designer? Here are a few things that I believe set me apart…

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Positioning Neil Corrigan Positioning Neil Corrigan

"You ask a lot of questions!"

In my experience, marketing and design projects can be a lot like decorating. When painting or papering an interior, failure to prepare surfaces or mask properly can massively impact the quality and end results.

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If your business has outgrown how it currently presents itself, it’s usually a sign your brand is holding you back.