Insights
Perspectives on branding, positioning and growth within professional services.
A degree of reputation
The University of Cambridge has spent more than 800 years building its reputation. It only takes one story to make people question it.
The recent controversy surrounding the appointment of Professor Jason Arday has generated plenty of discussion about the individual involved and the circumstances surrounding his appointment. I don't want to add to that debate.
What interests me is what the story does to Cambridge.