Insights
Perspectives on branding, positioning and growth within professional services.
Has creative culture become content culture?
I sometimes wonder whether the design industry has become too accessible for its own good.
That probably sounds elitist on the surface, and I don’t mean it in the sense that creativity should only belong to a select few. Some of the best designers, writers, photographers and thinkers came from unconventional backgrounds, not polished agency pathways or expensive universities.