I was reading a post recently from a business owner who had made the difficult decision to put their company into liquidation. What struck me wasn’t really the business itself, but the honesty behind what they were describing. The pressure, the responsibility, the constant feeling of trying to make the right decisions while the ground underneath you keeps shifting.

We get stuck more often than we admit.

At school. Driving somewhere unfamiliar. Running a business. Standing in a supermarket aisle, wondering where on earth they’ve moved the coffee.

What’s the answer? Where am I going? What do I do next?

And yet, so many people would rather stay silent than ask.

If you’ve ignored your brand and marketing for years and suddenly realised you need to ‘do something’, it can feel daunting.

It usually starts with a trigger.

An upcoming event.
A competitor seems to have upped their game.
Sales have dipped slightly.
A new employee asks, “What exactly are we doing about marketing?”