Insights
Ideas worth sharing.
Our Insights explore branding, business, strategy, creativity and the things that influence how businesses are seen, understood and valued.
Why does my business feel invisible?
If you've ever found yourself wondering, "How do I get people to notice my business?", you're not alone.
In fact, I suspect it's one of the most common questions business owners ask themselves.
It's also one of the hardest to answer.
Colour psychology? It's not quite that simple.
If you've spent any time on LinkedIn recently, you've probably seen one of those posts claiming that blue builds trust, green represents growth, red creates excitement and purple signals luxury.
They usually come with a colourful infographic and the promise that choosing the right colour could transform your brand.
It's a nice idea.
It's also a huge oversimplification.
Has creative culture become content culture?
I sometimes wonder whether the design industry has become too accessible for its own good.
That probably sounds elitist on the surface, and I don’t mean it in the sense that creativity should only belong to a select few. Some of the best designers, writers, photographers and thinkers came from unconventional backgrounds, not polished agency pathways or expensive universities.