If you've spent any time on LinkedIn recently, you've probably seen one of those posts claiming that blue builds trust, green represents growth, red creates excitement and purple signals luxury.

They usually come with a colourful infographic and the promise that choosing the right colour could transform your brand.

It's a nice idea.

It's also a huge oversimplification.

I sometimes wonder whether the design industry has become too accessible for its own good.

That probably sounds elitist on the surface, and I don’t mean it in the sense that creativity should only belong to a select few. Some of the best designers, writers, photographers and thinkers came from unconventional backgrounds, not polished agency pathways or expensive universities.