Insights
Perspectives on branding, positioning and growth within professional services.
Colour psychology? It's not quite that simple.
If you've spent any time on LinkedIn recently, you've probably seen one of those posts claiming that blue builds trust, green represents growth, red creates excitement and purple signals luxury.
They usually come with a colourful infographic and the promise that choosing the right colour could transform your brand.
It's a nice idea.
It's also a huge oversimplification.