Insights

Perspectives on branding, positioning and growth within professional services.

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When business decisions start carrying more weight

I was reading a post recently from a business owner who had made the difficult decision to put their company into liquidation. What struck me wasn’t really the business itself, but the honesty behind what they were describing. The pressure, the responsibility, the constant feeling of trying to make the right decisions while the ground underneath you keeps shifting.

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If your business has outgrown how it currently presents itself, it’s usually a sign your brand is holding you back.