Insights
Ideas worth sharing.
Our Insights explore branding, business, strategy, creativity and the things that influence how businesses are seen, understood and valued.
When business decisions start carrying more weight
I was reading a post recently from a business owner who had made the difficult decision to put their company into liquidation. What struck me wasn’t really the business itself, but the honesty behind what they were describing. The pressure, the responsibility, the constant feeling of trying to make the right decisions while the ground underneath you keeps shifting.