Case study:
Skills Fix
A brand-led website designed for growth
From visual identity to user experience, how we helped Skills Fix align their website with their evolving business.
Sector: Training & Consultancy
Services Provided: Website Review, Design, Navigation & UX Strategy
The challenge
Skills Fix, a specialist training provider founded by Colette Roebuck, is evolving. Originally construction-focused, the business is expanding into broader training sectors. With a new website already in development, Colette had a key concern, would the site fully reflect the branding and connect with future clients?
She reached out to Neil at Bespoke Brands, having previously collaborated on naming and branding for Skills Fix. The goal: ensure the website looked the part, felt cohesive, and supported the business’s wider ambitions.
Our approach
We reviewed the development version of the site and identified opportunities to improve both the visual design and the user journey.
Working collaboratively with Colette and Bee Hesketh at Surf Up (the site developer), we:
Refined the look and feel to better showcase the brand’s personality.
Re-designed the site layout to increase visual appeal and usability.
Reimagined the structure and navigation based on real customer journeys, making it easier for users to find and book the courses they needed.
Proposed a "Featured Courses" section to support future marketing campaigns and highlight popular or new offerings.
The result
A clear, confident and conversion-focused website that’s:
Visually aligned with the Skills Fix brand
Built to support growth beyond the construction industry
Easy for users to navigate and take action, boosting course sign-ups
“Working with Bespoke Brands is a great experience. They brought a fresh perspective, smart structure, and creative design thinking to the project, all while collaborating seamlessly with our developer Bee at Surf Up.
What made the biggest difference for me was how they just got on with it - managing the project so I could stay focused on running my business. They took tasks off my to-do list that had been sitting there for months and moved things forward without needing constant input from me.
“I only wish I’d involved them earlier! Their experience and support saved me time and delivered a far better result than I could have achieved alone.”
Colette Roebuck, Director, Skills Fix
“Bespoke Brands have a strong eye for detail, design and user experience. Their input elevated the final site and made the whole collaboration feel easy and effective. Thanks again for all of your hard work on this project. It has been fantastic as always working with you guys.”
Bee Hesketh, Director, Surf Up