The only constant in life is change. And amidst this changing landscape comes waves of uncertainty and we have all felt the weight of rising inflation and economic pressures over recent weeks. The headlines often paint a concerning picture, and it’s easy to feel overwhelmed.

As many of you may have seen this last week, there has been a huge outpouring of anger and outrage towards Jaguar’s new rebrand. Some have gone as far as saying that it is surely the death of a once great brand by trying to pander to a new woke mindset.

All businesses face the challenge of standing out in a sea of noise. For design and marketing teams, this isn’t just about throwing together a few attractive visuals or catchy slogans. It’s about diving deep beneath the surface to truly understand the unique essence of each client’s business.

Have you ever hastily created an advert for a heavily-discounted, last-minute opportunity. Have you succumbed to the pressure of your sales team to turn around an impromptu event or mailing to pacify their need to meet targets?

In today’s fast-paced digital landscape, effective communication remains one of the most powerful tools businesses have at their disposal.

Communication is more than just exchanging words - it’s about understanding and connecting with others on a deeper level. Whether you're leading a team, negotiating a deal, or simply having a conversation with a friend, effective communication is critical to success.

In an era dominated by rapid digital advancements, the question 'is print dead?’ resurfaces time and again, often sparking heated debates among industry professionals, consumers, and enthusiasts alike.

In the ever-evolving world of branding, one element often goes overlooked yet holds profound importance, typography.

Planning is essential for getting the best results from limited marketing budgets because it ensures that every effort is focused, efficient, and aligned with the overall goals. Here's why planning is crucial...

In an age dominated by social media, where accolades and recognition can often feel just a click or a post away, it’s easy to get caught up in the allure of awards.

When you think about it, dogs are much like the brands we engage with daily. They have unique personalities, characteristics, and quirks that set them apart.

Why are stories so important in marketing and branding? Here’s a few reasons I can think of…

Conventional marketing plans and strategies tend to focus on the 4 P’s - product, pricing, place and promotion.

Being a full mix marketer can feel as if you have to be a jack of all trades and master of some.

While off the peg can be OK in certain circumstances, when you’re trying to make the right impression and reflect yourself in the best possible way, only a tailored approach will do.

So, what actually is branding? Is it a logo? A name? Marketing? A catchy slogan?

Launching a new brand into an ever increasingly competitive world can be daunting…

Like owning a house, car, pet or having a child or even yourself for that matter. All these things need maintenance and investment otherwise houses start to crumble, cars won’t start and living things start to suffer health problems.