The importance of professional videography in building a successful brand
Video has become an integral part of marketing for brands in recent years. From product demos and customer testimonials to brand storytelling, video has the power to connect with consumers.
Professional videography can give a brand a competitive advantage by setting it apart from its competitors and making it more memorable to consumers.
According to Wyzowl, 87% of businesses who use video marketing say it has increased traffic to their website. By incorporating video into your marketing strategy, you can attract new customers and stand out from the competition.
High Quality Content
Whilst any video content will work to boost a company profile or social media, high quality content is particularly important.
According to HubSpot, 54% of consumers want to see more video content from brands they support.
Although audiences respond well to “home-made” content, every brand should still look to have a few key ever-green video pieces on their website.
Generally this would be a company video, product or service videos and even meet the team-based content.
High-quality video content can also help to improve the perception of the brand among consumers by creating a professional and polished image.
Animoto reports that 58% of consumers consider companies that produce video content to be more trustworthy.
Social Media Content
Biteable reports that videos on social media generate 1,200% more shares than text and image content combined.
This means that by incorporating video into your social media strategy, you can significantly increase the reach of your brand and attract new customers.
When producing any content it’s always worth discussing with your video producer to see if they’re able to offer you packages that can include optimised social media content.
Professional videography can also boost engagement with the brand, leading to higher conversion rates and increased customer loyalty. Forbes reports that including video in email marketing can increase click-through rates by 200-300%.
Brand Awareness
Another crucial benefit of professional videography is its ability to create a strong brand identity and increase brand awareness. Wyzowl reports that 81% of businesses who use video as a marketing tool say it helps them increase brand awareness.
This will prominently happen through social media channels, especially ones with a high virality for posts, such as TikTok.
Regular content on social media and other platforms will help keep your brand at the forefront of your consumers’ minds.
In conclusion, professional videography is crucial for building a successful brand. From increasing visibility to improving brand perception, video has the power to connect with consumers on an emotional level and effectively communicate the message of the brand.
By incorporating video into your marketing strategy, you can create a lasting impression in the minds of your audience and build a loyal customer base.
Scopic are videographers and photographers with the passion and skill to help organisations strengthen the relationship with their target audiences.
