Lose your comfy slippers

Lose your comfy slippers

 

“Don’t be afraid to give up the good to go for the great.”

John D. Rockefeller


Why is it we feel a sense of guilt for wondering what the alternative may be? When, in reality there could be something much better out there.

A bit like the way we stick with the same hairdresser. Same old style and small talk, but you feel guilty for even thinking of going elsewhere!

Or maybe ordering the same thing from the menu of your usual eatery. There is nothing wrong with what you’ve always ordered, but sometimes you just crave for something new and exciting.

Change isn’t a bad thing and you need to kick off those comfy slippers and try something new every once in a while. After all, if you don’t try something new, how will you ever know what else is out there?

The same could be said for some organisations who are faithful to their chosen agency or designer, They may be doing a good job, but why settle for good when you could experience something great?

Is it time for a change? We can help you attract the attention, customers and income you aspire to and deserve.

There’s nothing to lose – and possibly everything to gain, just like our clients…

 

“Bespoke’s encouragement, the new branding and messaging and our faith in them helped us to be brave and make that change.

Bespoke Brands have helped us change the way we present our service offering so it becomes easier and more palatable for people to buy into.

They are professional, very approachable and gave us a boost in confidence and to be brave about the direction we wanted the company to take.”

Jonny Murton, Managing Director – Murton & Co


“Bespoke Brands always go the extra mile and the result for our company is a brand that perfectly compliments our mission.

They are great communicators and continuously show they care about us as a client by remaining patient with our questions and always being reliable.

The hard work, preparation and passion put into every project is always clear even when there has been a strict turn around time.

It is refreshing to work with an agency who, to put it simply – ‘just gets it!’”

Kerry Whittaker, Marketing Executive – The Triscan Group


“What was brilliant about Bespoke Brands was that at the start of our business relationship they asked the right questions designed to get to know more about us and our customers and what brands we valued and why. They were interested in how they could help us.

Skills Shop now has a clear brand identity with a professional logo. This gave a further boost to the credibility of what we were doing and helped us gain bigger contracts with larger companies.

We class Bespoke as personal friends and, as such, if we float an idea past them, they are not afraid to tell us to take a better option or go in a different direction.”

Phil Newton, Managing Director – Skills Shop


“Working with Bespoke Brands is always a pleasure – they have an incredible aesthetic and never fail to disappoint with their layouts and design.

Bespoke listen to their clients, are thoughtful and creative, communicate well and in a timely manner, work to deadlines and makes amendments willingly.

Working with Bespoke Brands over a period of time has been a delight – every piece of work they have delivered has been creative and well crafted. They have effectively created a new house style for us and we trust them to provide new work that requires little editing or tweaking.”

Chris Wootton, Managing Director – Poppies (UK) Ltd


“The help and advice we have received from Bespoke Brands has played a major role in the growth of the business.
Bespoke are very nice blokes, which is important. It’s that fundamental thing about working with someone who is honest and very much on your side.

I have no hesitation in recommending Bespoke Brands to other companies.”

Alan Jewitt, Managing Director – System Potential


“Incredible creativity and beautiful aesthetics come with a deep understanding of strategy, delivered on time, every time, with a cooperative approach. We see them as part of the team.”

Greg Wilson, Director – Limitless Public Relations

 

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What's Changed?

What have been the biggest changes in your business over the last 3 years?

The world has changed a lot in the last 3 years, meaning most businesses have been forced to adapt in order to survive or risked losing their staff and customers.

I can’t think of any sector that has been immune to the impacts of the pandemic, the recession and rising costs.

The extent of the impact has varied massively, with some managing to get by with minor tweaks while others have had to pivot or even re-invent themselves to make ends meet.

So ask yourself these questions…

Have you changed how or where your business operates?

Is what or who you sell to different today than it was 3 years ago?

Does your branding and messaging align with the changes you’ve had to make?

Our no obligation, no cost brand review will help you identify what, if any, changes you could make to attract more of the right customers.

You can trust us to provide you with honest, direct and constructive advice on your branding because as well as 45+ years combined design and marketing experience, our clients provide testimony to our skills, knowledge and support in helping them grow their sales pipelines, customer base and income revenue.

Let’s chat!



Time vs Value

“How much will it cost?” Time vs. Value

Why is it we always get asked “what’s your hourly or day rate?”

As far as we’ve worked out, it’s simply that most business people focus on time rather than value for money.

Plus it’s then easier for them to work out ‘how many hours they think it should take multiplied by the hourly rate’ in order to figure out the price.

But this isn’t the whole picture. Its simplicity makes it wrong as it doesn’t take in to consideration other important factors.

For example, some agencies are faster and more efficient at what they do – therefore, it’s not about how much time is spent but what is done in that time.

Similarly, some agencies are just better than others – fact. They have more experience, knowledge, talent and skills – therefore their time should be worth more, right?

We can see this play out in other worlds. Take music for example. Some of the best, most popular and most valuable pieces and performances took minutes to create. Other songs took hours, days, months even years to make only to disappear into obscurity.

So what if we’re both – what if, in our profession, faster and better? Is that worth more? Should the price reflect that? If so, then surely the hourly or day rate is less important and the focus is on the end result – the problem it solves.

There is greater value and less risk associated in working with people and agencies that are both efficient and high quality.

Of these 4, which agency would you prefer to work with?

So, the next time you ask how long will it take, we will simply answer with another question…

“Do you mean how long will it take to do this job, or how long did it take to get this good and efficient at helping you solve your problem?”

With great experience, knowledge and skills comes greater value and efficiency, and therefore higher prices but much less risk.

Choose wisely.



First for the chop?

First for the chop?

In times of economic downturn, there is a familiar trend that sees spend and investment in marketing and branding being one of, if not the first, things to be impacted.

Similarly, when companies are buoyant, marketing spend can also be reduced because, well, why wouldn’t you if lead and sales generation is already higher than expected?

But be warned. Just like regular gym sessions over a sustained period will help you achieve and maintain your fitness goals, even short breaks from training can set you back and take much longer to regain what you’ve lost.

So even in times of leaner trading, organisations still need to invest in marketing and branding to ensure they are best placed when things recover while competitors are on the backfoot and take full advantage

Often businesses will do marketing in fits and spurts, but it doesn’t work. Think of it like a firework – a big bang to start with which quickly fizzles out. Investing all your resources in short term marketing push will create noise, but it won’t last.

In our 45+ years experience, it is far better to have continuous, sustained activity over time with regular reviews to identify what’s working (and what isn’t), learning lessons and refining activities while trialling new ideas.

Those that have taken our advice and worked with us in the lean times to develop and implement initiatives have survived and then ultimately thrived.

The key to all this is working with marketing and branding experts you can trust to help you prioritise the things to invest in, whether it’s preparation for growth once economic recovery raises its head or capitalising on current successes to increase competitiveness and market share in the longer term.

Where do you find such a trustworthy agency? Well we could say ‘look no further’, but if you’re still not sure, why not read our blog on how to choose the right creative agency for you and your business.

 

In need of some branding advise, please drop us a line for a chat

 



How do you choose the right branding agency?

How do you choose the right branding agency?

You, your business and your products and services are unique, so it only stands to reason that your brand identity is bespoke – and not a rip off version of another logo.

In the same way that you can choose to buy a suit off-the-peg or have it tailor-made, graphic designers and branding agencies often fall into two similar camps – fast and cheap, or methodical and quality.

Let’s look at some of the traits and tell-tale signs that will help you identify what type of designers and agencies you are dealing with…

If in the first conversation or meeting they say things along the lines of:

  • What colours do you like / dislike?
  • What brands do you like / dislike?
  • What’s your budget?
  • When do you need it by?

Chances are you’re down the ‘quick and dirty’ avenue of designers, with the main focus on turnaround so they can invoice as soon as possible and move on to the next job.

If on the other hand they ask questions like…

  • How would you explain what you can offer to your target customers?
  • How would you describe your typical / ideal customer?
  • What are your goals / expectations from a re-brand?
  • What are you core values?
  • What makes your truly unique when compared with your competitors – direct, indirect or substitute?

Essentially, to get something bespoke, you need to get the measure of the designer / agency – and they need to get the measure of you and your business. Only then can they tailor their skills and services to delivering something that is fit for purpose and aligned to your values and aspirations.

There are a few well established principles that are worth sharing and reminding ourselves of at this point..

Generally in life, you get what you pay for. Cheapest is not best value. Buy cheap, pay twice.

If you want quality and quickness, you must be prepared to pay more. If you want quality and low cost, you must be prepared to wait. And if you want quickness and low cost, you must be prepared to sacrifice quality.

The choice is yours, go cheap or go bespoke. Just remember whatever you decide will determine what you get and the impact it will have.

 

In need of some branding advise, please drop us a line for a chat

 



Let's leave it to the professionals

Let's leave it to the professionals

Do you remember the last time you had surgery? Or went to the dentist?

Just out of curiosity, did you advise the surgeon how to conduct a tonsillectomy or tell the dentist what tools to use to remove that stubborn molar? No? Few of us would try to dabble in these areas of medicine. We have a tendency to ‘leave it to the professionals’.

Yet many people feel they know how to design, whether qualified or not. Throwing their shoes off and dipping their toes into the creative oceans of design. And sadly, it doesn’t always pay off. Sticking with the theme of the ocean, a little paddle into unchartered waters can lead to you drowning your business with a solution that is convoluted or, worse still, conveys the entirely wrong message.

And many businesses can be forgiven for thinking that they are equipped to design. There are so many generic companies promising the earth from a generalised, cheap design. These companies promise to produce something that captures the identity of your company. But how can it? Other designers may smirk knowingly. How can you buy a bespoke suit off the peg? But perhaps people don’t understand just what we do?

But, just what are you paying for? A professional design agency likes to digest the business and fully understand the ethos of your company. You care about your company like it’s an extension of your family, and so do we.

We want to get to know you and the special services that you offer or wonderful things that you produce. Then we like to get to know your audience and customers. We want to work out where you are and where you want to to go. Then, we like to plan. Like Hannibal, for those of you who know the A-Team, we at Bespoke Brands ‘love it when a plan comes together’!

The power of a logo is important and we know semiotics, the study of signs. Therefore, our usual representations are gauged to convey important ideologies about your business. We like to produce solutions that are personal and dynamic, not generic and static. We understand the processes of the brain and we love helping you connect with a wider target market.

Finally, please allow us to do our jobs and work our magic. We like your ideas, input and vision, but please allow us to perform our ‘design surgery’ – it’s what you’re paying us for. Just as you’re not prepared to take your own tonsils out, it might be more productive if you allow us to devise our own creative solutions.

Trust us, we’re doctors designers!

 

In need of some branding advise, please drop us a line for a chat